Link Copied! Bottles of Bud Light beer move along a conveyor at an Anheuser-Busch InBev facility in St. Louis, Missouri, United States, in July 2018. The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
Is Bud Light still a top selling beer in America?
Still, Bud Light remains the top-selling beer in America, according to NIQ data provided to CNN by Williams. NIQ measures sales at convenience, liquor and grocery stores across the United States. Bud Light has made up 35.1% of domestic beer sales this year (through May 27), according to NIQ.
Why is Bud Light losing market share?
Bud Light has been losing market share because of the backlash. Anheuser-Busch noted, however, that the share of sales of its brands in the United States had stabilized by the end of the quarter.
